The Importance of Graphics in Commercial Litigation
Visual aids could help open the door to juror persuasion.
Research shows that the old saying of seeing is believing is true when it comes to visual aids. Visuals can lessen learning time, enhance comprehension, and boost retention; and studies indicate that individuals only recall about 10% of information that is presented aurally in a 12-hour period. This white paper reviews how the use of visual aids can help retention rates for jurors who have decisions to make days, weeks and sometimes longer after evidence has been given to them.
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