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Product ID: 408966EAU
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Creating Successful Employee Surveys

OnDemand Webinar (92 minutes)

Learn how to utilize employee surveys to help your organization identify opportunities for improvement.Many organizational leaders find occasions when it is important to take the pulse of workers (and managers) about the organization and/or proposed or pending actions. That is especially true when measuring employee morale, job satisfaction, engagement, readiness for change, and so much more. But many managers and even HR professionals have never had formal training on how to create and administer effective surveys. This topic will help the persons responsible for devising, administering, analyzing, and reporting on the results of surveys. The material will describe an effective step by step approach to devising, administering, analyzing, and reporting on the results of employee surveys.


William J. Rothwell, Ph.D., SPHR, SHRM-SCP, CPLP Fellow, Rothwell & Associates, Inc.


What Are Employee Surveys, and Why Are They Used?

• Define Employee Survey

• Clarify Key Terms Regarding Surveys

• Explain Why Employee Surveys Are Used (Make the Business Case)

• Review Alternatives to Surveys and Why Alternatives to Surveys Might Be Used

• Distinguish Between Confirmatory and Exploratory Research: Do You Want an Answer, or Do You Want to Know What People Think?

What Step-By-Step Approach Can Guide Effective Survey Design, Administration, and Analysis?

• Overview of Part II

• Step 1: Clarify the Survey Goals: Why Are You Doing an Employee Survey?

• Step 2: Identify Your Targeted Population: Who Are You Surveying?

• Step 3: Design the Survey: What Questions Are You Asking, and What Question Types Are You Using?

• Step 4: Choose the Survey Mode: How Are You Conducting the Survey?

• Step 5: Decide on the Analytical Methods to Be Used: How Will Results Be Analyzed?

• Step 6: Plan How the Survey Will Be Fed Back to Management and to the Targeted Population

• Step 7: Pretest the Survey

• Step 8: Revise the Survey Based on the Pretest Results

• Step 9: Pilot Test the Survey

• Step 10: Revise the Survey Based on the Pilot Test Results

• Step 11: Administer the Survey

• Step 12: Analyze the Results

• Step 13: Feedback of the Results

• Step 14: Facilitate Use of the Results

What Common Mistakes Are Made With Employee Surveys, and How Can Those Mistakes Be Avoided?

• Overview of Part III

• List the Most Common Mistakes Made With Employee Surveys

• Describe Ways to Avoid the Most Common Mistakes