Promotion Ideas for Your Corporate Team

Erin Lewis
March 22, 2011 — 2,616 views  
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Building a corporate team is one of the most important facets of business today. Fostering teamwork, improving employee morale, and empowering employees are three key characteristics of the most successful organizations. Building an effective team is necessary to achieve these characteristics in your company. However, corporate teambuilding is an ongoing process that requires commitment at all levels of the organization. Continually updating your program with new ideas and initiatives will go a long way with employees.

Reinvigorate your teambuilding efforts with some of these fun ideas. They can be as simple as an internal event or as complex as an overnight retreat. Properly promoting the activity both before and after is as important to its success as the event itself.

Take your team to a local sporting event. Sporting events are a natural way to bring people together and create excitement. Arrange an outing for your employees to attend a local sporting event together. Hand out invitations in promotional sport bottles with your logo. Give each employee a logo seat cushion when they arrive at the game. These will help keep the excitement going even after the event. Make sure to seat employees next to people they don't work with each day to encourage cross-departmental interaction.

Arrange a company tailgate. Pull employees together for an outdoor tailgate event. Use this as a platform to deliver company results, thank employees, and get them excited for new opportunities on the horizon. Have management grill for the team and arrange games for all to participate in. Hand out tailgating coolers to each employee, and be sure to have sport-themed prizes such as hand clappers and megaphones on hand for game winners.

Coordinate a team scavenger hunt. Scavenger hunts are a creative way to bring adventure and competition to employees. There are several scavenger hunt companies you can hire, or you can pull together an internal team of creative people to come up with the activities. Send out the team assignments ahead of time so they can start getting excited and come up with a team name. Give each team t-shirts and rally towels with their team name and take photos of them prior to the event. Give everyone a magnetic photo frame after the event with their team photo. The memories will be priceless.

Organize a corporate retreat. Corporate retreats don't have to be only for executives, and they don't have to break your budget. You can create an overnight retreat at a close location near a park or picnic facility to help minimize cost. Make sure to have a retreat objective or theme and build all activities around the objective. Hand out the agenda with a portfolio or writing pad several days ahead of the event so that participates know what happens when. Give all attendees a duffel or backpack at the close of the event to remember the activity.


Best Promotions offers a range of teambuilding products from megaphones and rally towels to coolers and apparel. View the selection to find products to enhance your corporate team program.

Erin Lewis