Five Common Reasons CEOs and Executives Don't Share Their Vision for the Future

Chris Young
November 4, 2008 — 2,040 views  
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Executive and leadership vision sharing is a critical and deeply-strategic leadership activity that simply does not get done often enough.  In short, an executive must let their executive management team know where they are headed and the obstacles that must be overcome on the journey.

Over the years, I have had the privilege of working with executive management and middle management teams and organizations that have one thing in common.   The executive (quite often the founder and or CEO) and their executive management team are not all on the same "page" strategically.  The result is frustration, employee disengagement, anxiety, confusion, and ultimately - wasted time, energy, and money.  The net effect is lost Possibility.

I believe this is a critical strategic opportunity that must be taken advantage of.  The lack of a focused management vision statement is one of the biggest destroyers of Possibility I can identify.  The good news...  Executive vision-sharing is something that can be implemented quickly.

Following are the 5 most common reasons leaders and executives are not sharing their strategic vision statements with their executive management team. 

  1. The executive does not realize the strategic significance of sharing their vision and the company's vision statement with their executive management team.  This is very common reason I hear often. 

  2. The executive assumes their executive management team already "gets the vision".  It is often assumed that if everyone on the executive management team is coming in every day and doing their jobs that they must know what to do.  They must know where the organization is headed strategically.  Every executive management team member must know where the "bus" is going in order to prepare their own team for the future.

  3. The leader is concerned about the potential of breach of confidentiality.  I often hear an executive say, if I share my strategic vision for the future, an executive management team member can take that information to a competitor and use it against us.  While that may be true, the benefits of sharing the vision with the executive management team is typically far higher than the potential for disclosure of a "competitive secret".  Besides, non-disclosure agreements do provide some measure of protection. 

  4. The executive believes they have more important things to do than share their strategic short and long-term vision with the rest of the organization. There is nothing more important than ensuring your executive management team knows your vision and where your organization is headed.

  5. The leader does not share their executive management vision statement with their team often enough.  The reality is an executive cannot over-communicate the vision of where their organization is going.

Review these five executive vision-sharing obstacles carefully.  What is getting in your way?

What is this costing you?  Get everyone on the same strategic "page".

What are you going to do about it?  Do it now!

Now go Maximize Possibility!

Chris young helps organizations Maximize Possibility through talent management, cultural transformation, and strategic intervention. 



Chris Young


The Rainmaker Group is a human talent maximization company specializing in helping organization maximize their bottom lines by improving employee retention, hiring the best talent possible, and strategic talent management and coaching services. From the Fortune 50 corporation to the small medical office, The Rainmaker Group guarantees lasting organizational change via a unique blend of energy, insight, and science to maximize talent, transform organizational culture, and provide strategic intervention.