Consumer-driven health care means many things to different people.
Sometimes it is fear of a higher-deductible.
Sometimes it is a lack of information regarding pricing and health care treatments.
Sometimes it is a belief that employees won't understand the new plan.
What you need to decide before you begin is the true goal of your new plan design.
Do you want to keep the employees maximum out-of-pocket expense the same as you raise the deductible and alter plan design?
Is your primary goal to change behavior today and tomorrow to reduce cost over time, or is to save the plan?
How strong does the communication platform need to be to support your efforts in changing the premise that your health care plan operates to influence employee behavior?
Figure out what your goals are, prioritize them and find a vendor that can help you reach your goals.
Andy Malinoski is Vice President of Marketing and Communications for Vested Health. Joining Vested Health in January 2006, Malinoski is an advocate for consumer-driven plans based on real life experience with health care benefits professionally as an employer and personally as a father of three children. Andy oversees the account management, media relations and educational material development key to providing consumers information about how their health plan works and the benefits available to them through their Vested Health plan.