Attention Health Care Shoppers, you have already experienced what is going on around you the last time you bought a car, researched real estate, invested, purchased music or a book, or looked for the latest news.
Look at the industries that have changed dramatically because consumers became sick and tired of not being in control. All it took was a technology trigger, and before you knew it, the way you obtained goods and services changed dramatically.
Welcome to the world of consumerism. Why are iPods so popular? Because consumers make them popular. Why is cell phone service becoming a commodity? Consumers are demanding more.
Here is the premise I ask you to consider: Dollars Drive Markets. Always have, always will.
Where are the health care dollars today for 95% of the insured in America? Insurance Premium.
What has happened to the value of a health care benefit dollar compared to a real dollar over the past five years? Less and less value.
What are employers, who control the dollars, doing about it? They are exploring consumer-driven health care plans.
The right combination of financial incentives, cost controls and health awareness information will make all the difference. The market is changing, it will take time, but the right combination of HRA, HSA and FSA accounts, paired with the right deductible and health information tools can help employers get control of costs and change the market.
Andy Malinoski is Vice President of Communications for Vested Health, he can be reached at [email protected]
Andy Malinoski is Vice President of Marketing and Communications for Vested Health. Joining Vested Health in January 2006, Malinoski is an advocate for consumer-driven plans based on real life experience with health care benefits professionally as an employer and personally as a father of three children. Andy oversees the account management, media relations and educational material development key to providing consumers information about how their health plan works and the benefits available to them through their Vested Health plan.