Handling Employee Benefit CommunicationLouis Wright
January 7, 2009 — 1,272 views
The human resources department traditionally spends a great deal of time developing written benefit information within the corporate communications structure. Most companies spent a great deal of resources on of general benefit information as well as summaries of health insurance or deductions are printed at the bottom of employee paychecks. Since the role of the HR department has evolved since the 1990s, when the department began to change its role in the workplace, employee benefit communication can be conducted in a number of different ways. The point of solid corporate communications strategies is to make sure that you are providing your employees with as much information as possible to be completely effective at their daily jobs.
If you're running a smaller company, your HR department will most likely consist of one or two people, so it may be a little easier to have effective employee communications regarding things like changes in health care benefits or paycheck deductions. Corporate communication in the form of mass emails detailing these changes, or reminders to read the new information that will appear on the bottom of pay stubs will most likely suffice in these instances. It may also help to partner will smaller health insurance companies to meet the needs of your employees. In many cases, larger corporations that handle employee benefits will relay employee communicaiton to your company in the same way they would a national corporation. This could cause your employees to miss certain important internal communications regarding the amount of coverage they can receive for their families. Therefore, working with independent health insurance companies, and finding out about employee benefits from organizations may be the way to go.
No matter how large or small your business may be, holding an employee meeting to learn more about things like 401k, IRAs, Social Security, and health insurance is always a good method of corporate communication. Employees that may have joined the company in their 40s or 50s will most likely be especially concerned about retirement benefits, and those with children will have questions about health insurance. Being able to utilize hard-copy materials as a form of effective employee benefit communications during a face to face meeting may ease any doubts and answer any questions they may have about their benefits and compensation.
The importance of effective corporate communication is a huge part of your company's success. Be sure that you are being clear and open any time you engage in employee communication and try to have some available at all times during regular business hours to answer any additional questions concerns.